About Berners & Chapman
Berners & Chapman is a strategy consultancy working with pharmaceutical and medical device companies on commercial strategies, go-to-market models and organisational optimisation.
We are a small group of seasoned strategy consultants and industry executives, working closely with our life science clients on their current biggest challenges.
We combine real experience of the life science commercial space with deep strategic skills and a unique approach to project management and change.
Who We Are
Manfred Berners
Previously a partner at Deloitte, he has worked for 21 years as a strategy consultant and market analyst for global life science companies, leading strategy, commercial model, merger integration and organisation design projects.
Manfred Berners on Linkedin→
Ben Chapman
Ben has 20 years experience in strategy consulting in life sciences, with a strong focus on on commercial model design, optimisation and execution
Ben Chapman on Linkedin→
Jane Kidd
Jane has worked in global Pharma companies for the last 30 years, including BMS and Janssen, holding executive positions in strategic marketing, market access, healthcare solutions and as country managing director.
Jane Kidd on Linkedin→
Andy Page
Andy has worked in global pharmaceutical and MedTech organisations for over 25 years including SmithKline Beecham, Johnson & Johnson and Otsuka. He has held executive level positions from country Managing Director to European President and CEO, driving growth, turnaround and transformation.
Andy Page on Linkedin→Our Independent Associates
Elizabeth Moorhead
Liz is an experienced HR and change management consultant with a focus on life science companies. She has strong project management experience and has in the past worked as HR lead for a major pharma company
Matt Dichiera
Matt is a freelance strategy consultant with cross-sector experience covering commercial and financial due diligence, strategic and operational planning, valuations and M&A lead advisory. Matt has previously worked for PwC Australia and a European automation-focused consultancy.
Rohin Aggarwal
Rohin works as a freelance strategy consultant. His consulting experience covers M&A, commercial due diligence, corporate strategy, pricing strategy and public policy.
Rosie Cook
Rosie is a high impact London-based strategy and operations consultant. In the past she worked for Monitor Deloitte, where she spent four years delivering corporate and commercial strategy and operational solutions to a range of clients in the Life Sciences Sector.
What We Do
We help our clients answer a set of customer centric questions
Who are your customers?
- What do they care about?
- How are they segmented?
What do you have to offer to your customers?
- What do your products offer to providers, physicians and patients?
- What are your brand strategies and value propositions?
- What are your pricing and access strategies?
- What solutions and services should you offer?
How should you interact with your customers and stakeholders?
- How do you market, gain access and sell?
- What channel mix do you deploy in a particular market?
- How do you engage with the wider set of stakeholders?
How do you organise around your customers and products?
- What is the appropriate go-to-market model and organisational structure?
- What capabilities and coordination are required?
- What are your field, channel, and support structures?
- How do you lead and govern this approach?
We work largely with regional and country commercial functions
Our projects focus on commercial strategies and models
Commercial models
- Go-to-market models
- Field structures
- Customer engagement
- Collaborative and cross-functional structures
- Omnichannel set-up
Brand strategies
- Portfolio & brand strategies
- Brand plans
- Launch plans
Commercial activities
- Customer engagement activities, eg account management, omnichannel management
- Core activities, eg planning, forecasting, internal coordination
- Internal interaction, eg brand teams, cross functional teams, account teams R&Rs
Effective execution
- Design & Planning
- Project management
- Changement management
What Makes Us Different?
Trusted partner
Committed to our clients’ success
Willingness to challenge and push back
Clients choose to work with us again (and again)
Unique expertise
Deep life sciences experience
Real understanding of current industry hot topics
On-the-job experience from senior execs
Pragmatic focus
Execution mindset across all engagements
Outputs that work in real life
“Not another PowerPoint deck”
Value for money
Senior delivery team engaged throughout
Full-service consultancy from strategy to execution
Flexibility and openness to adapt to clients’ needs
Intelligent Project Management
Experience in current design approaches,
e.g. Design Thinking, Agile, SAFe
Data Driven
Deploying advanced analytics
where useful and possible
Our Experience
Recent examples of our work across the commercial spectrum
in Pharma and Medical Devices
Account Management – design and implementation of account management structures across European markets of mid sized pharma company
Organisation re-design – full redesign and implementation of Europe wide commercial leadership and organisation of mid-sized pharma company
Pricing – Development of price-per-procedure approaches in key EU countries for global top 3 Med Dev company
Tender strategy – development of country tender strategy for highly complex pneumococcal vaccine product in global market context for global top 3 vaccine providers
Launch strategy – development and roll-out of country launch strategy for first in class dermatology product of global top 3 pharma company
Commercial excellence – Concept design and deployment of a pan-EMEA approach for managing leads and opportunities for top medical devices company
Analytics – Design and deployment of a regional BI platform for a leading medical devices company
Country strategy – development of mid term country strategy for large pharma company
Commercial CRM design – commercial leadership of design and implementation phase of European CRM system for large Med Devic company
Our people have worked with a broad range of clients globally
Contact
Mail us
Call us
Berners & Chapman ltd •
Unit 4.07 The Tea Building •
56 Shoreditch High Street •
London E1 6JJ
+44 79 6688 6927 • contact@berners-chapman.com • www.berners-chapman.com